The intriguing demand for understanding the use of non-conventional medicines for curing modern-day diseases such as hepatitis and other liver and heart disorders is slowly but gradually growing in the developed nations since the last century which is further classified as traditional and complementary groups. The sciences of Ayurveda, the study of traditional Chinese medicine, the ancient practice of acupuncture as well as manipulative osteopathy and chiropractic, and herbal and homeopathic medicine fall into the traditional form of medicine that is used as a holistic form of healing of the disease eliminating the causes from its root.

The cause as we understand of the increase in heart and liver disease is the certain chemicals in products like fabrics, food packaging, cooking, and cleaning products that are used in everyday households. Researchers have become increasingly aware of a ‘forever chemical’ called per- and polyfluoroalkyl substances, known as PFAS. These chemicals break down and get stored in the human tissue such as the liver. In recent years there has been an increase of a liver disease called Non-Alcoholic Fatty Liver Disease (NAFDL) amongst the US population as suggested by research.

Research suggests that around 8-50% of the population in Western Europe and the USA has used some kind of complementary therapy in their lifetime to cure modern diseases that have arisen due to exposure to toxic chemicals while the usage of herbal medicines is more accepted and widespread in the developing nations such as India, China and the South East Asian belt of countries as compared to the advanced nations because of the immense benefits alongside the no side effects feature. The roots of the natural sciences is still being preserved in the modern day through ancient texts written by the Hindu scholar like Sushruta in the Ayurvedic texts originated in the 5th century where he listed down 760 medicinal plants and the very first records going from China here the Emperor Shen Nung compiled Pen Tsao (The Great Herbal, or Chinese maternal medica) in about 3000 BC. The increase in usage of these traditional medicines states that there has been a shift in the mindsets of the Western societies but there is also a bit of hesitancy amongst the general population because of the lack of clinical trials by the healthcare researchers at a corporation level. The rampant trend found in the study of complementary and alternative medicines is their exclusion from the research trials and the teachings at the universities is indeed shocking given the size of the herbal medicine market in the top advanced nations like the US and the UK that have been on a rise since the 1990s.

The common myth that natural or herbal therapy is mostly anecdotal or historical and is discarded by the modern scientific practices and approach is proved to be bizarre keeping in view the herbal medicines market in the US as $26.3 billion in 2023 and the European market estimated to grow at a rate of 6.02% between 2024 and 2029 and the European market is expected to be worth USD 65.3billion in 2024 and USD 89.05 billion in 2029 according to a research done by MarketData Forecast.

Table : Placebo-controlled trials of herbal therapies for liver disease (N.S. denotes not significant)

Meanwhile, there is evidence based research about the benefits of herbal medicine have been known to have proven its efficacy through our holistic liver cure Kamalahar which was formulated back in the 1980s by Sitaram Khatore who envisioned the future of Ayurveda medicines in the coming years to alleviate the ones suffering from liver problems. The lack of scientific backing had always been a concern for Ayurvedic medicines but with the ambitious efforts of the pioneers at Khatore Pharmaceuticals, Kamalahar has a strong scientific backing through the research conducted and published in the Indian Journal of Gastroenterology in 1993 which was further published in the globally famous publications such as the Wiley and PubMed.

In the light of foresightedness of the future of liver cure envisioned in history, Kamalahar’s formulation and availability in the Indian and global market since 2011 when an old American lady was very keen on using Kamalahar for her liver problem led us to expand Kamalahar into the global market has helped cure more than 3 million patients.

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